Museum of
Bad Art

Museum Rebrand Identity

Moba is a museum dedicated to showcasing art that challenges conventional artistic standards. As the distinction between good and bad art becomes increasingly subjective, Moba provides a space for creative exploration, encouraging artists to create freely and without constraints.

My goal was to tell a story of embracing failure, redefining artistic value, and finding meaning beyond conventional aesthetics.

In order to embrace imperfection, I used elements such as Play-Doh balls for the logo ideation.

I found the importance of managing chaos and creating a cohesive design system across various platforms. Elements such as the oddball paintings deserved to be highlighted without overpowering the necessary information needed to engage an audience.

Community is a key aspect in guiding a positive mindset.

In a time when everyone has become extremely critical of each other and ourselves. Artists have built an elitist society around art.

I designed an experience for all people of different backgrounds to come together and celebrate a space of difference and oddities.

Intro Video

A short video made to display on the media or in the entrance of Moba.

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Museum of Bad Art

Museum Rebrand Identity

Intro Video

Museum of
Bad Art