Museum of 
Bad Art

Museum Rebrand Identity


Moba is a museum dedicated to showcasing art that challenges conventional artistic standards. As the distinction between good and bad art becomes increasingly subjective, Moba provides a space for creative exploration, encouraging artists to create freely and without constraints.




Community is a key aspect in guiding a positive mindset. 

In a time when everyone has become extremely critical of each other and ourselves. Artists have built an elitist society around art. 

I designed an experience for all people of different backgrounds to come together and celebrate a space of difference and oddities. 


MoBA champions amateur art and celebrates the beauty in the unseen. My goal was to tell a story of embracing failure, redefining artistic value, and finding meaning beyond conventional aesthetics.


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