Tori

Restaurant Rebrand

Tori Katsu is a restaurant in Berlin, Shöneberg. A small family-owned place that exuded colorful dynamics and culture.

I was blown away by the story of this small restaurant, so I enabled myself to revive their roots in Japanese cuisine and culture.

When living in Berlin for 3 months, I noticed many Asian fusion restaurants that were semi-authentic. Through my research, I came across a family-owned restaurant called Tori Katsu with the most delicious Chicken Katsu with the heftiest slab of Japanese gravy on top.

Food and culture are such beautiful things, so I positioned myself to bring this restaurant one step closer to Japanese roots and celebrate the cultural history that brought this food to Berlin.

Developing a thoughtful design strategy became essential for this rebrand. The goal was to strike a balance—maintaining a sense of tastefulness without being disrespectful to the culture.

I also established a set of guiding beliefs for the restaurant, giving myself a framework to return to as I continue to refine and respectfully evolve its identity.

I utilized AI to create mockups for my branding elements. It was essential to me that the staging of the restaurant accurately reflected my brand identity, which was established from the beginning.

Website

Previous Next