Women’s March


Nonprofit Rebrand The Women’s March is an amazing organization that I’m very motivated to be a part of. However, I no longer felt I was part of its target demographic. I believe it has great potential, given its powerful history and knowledge, but it was not appealing to women my age.

My approach was to be respectful and acknowledge the history, power, and influence of the organization, while also bringing its message to a younger market and promoting the inclusion of all generations of women.






            

I wanted to give women their voice back by using the extracted quotes throughout their marches, which I attended, and express it throughout multiple platforms in their brand. 

One of the things I wanted to emphasize as an appealing way to communicate is talking about the sass and the attitude.



As LA is a busy city, I wanted to maintain focus on stronger issues by implementing a bright and heavy design system. In today's quick and busy lifestyles, any momment of attention is necessary for a 



Website




Designing an Instagram platform allows the community to stay updated and watch the organization grow on a global scale. 





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